How we help clients

CRM Strategy
How we help clients

CRM Strategy

We help clients design a CRM strategy that fits the needs of your customers and integrates with your organisation's ecosystem.

While customers are the livelihood of a business, guaranteeing both its future and its success, a lot of companies fail to understand them. A strong Customer Relationship Management strategy is key to creating customer loyalty and retention. However, in order to implement it correctly, it has to be communicated clearly to management and employees and needs most of all have their buy-in. Once this is done, tools can be discussed to better support the customer experience.

But before tackling all this, business-leaders need to know to whom they are speaking and how they wish to do it. We help you set the base of your CRM strategy by analysing your ecosystem. We wish to help clients find the answers they need to unlock a high customer satisfaction rating.

CRM strategy
Apostrophe

Let's answer these questions together:

What are your goals and objectives, what is it you wish to achieve?
Who are your customers and how do they relate to each other? How do they relate to you?
How do you communicate with them? What is your voice?
What do you know about your customers, how is your data organised?
What are your customer journeys and are your existing tools supporting them?
Are your processes simple enough that your employees can fully concentrate on your clients?

If you need help on answering these type of questions, we can help you!

Several journeys, one destination

At Ink Consulting, we believe that what you sell hasn't changed, what has evolved is how you sell it.

We have built our approach upon three aspects, that will help you foster your relationship with your customers:

  • A unique customer experience. Your company should speak with only one voice. Be it for CARE, SELLING, UPSELLING, CROSS-SELLING... It's important that the customer experience stays coherent. Why not be bold and merge your sales and service departments?

  • A systemic view. Your company is part of an ecosystem and so are your customers. By acting upon a supplier, a vendor, another customer, you might have an impact on a potential sale. Creating a view of this network, is central to better communicate with your leads and existing customer base.

  • A meaningful employee experience. Designing a great customer experience without taking your employees in the equation wouldn't make much sense. They need to be at the drawing board on day one to make sure that the tools and processes developed will actually be used.

Several journeys, one destination
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